SHAWANO, Wis. – Genex Cooperative, Inc. announces a 35 percent increase in Jersey semen units sold during 2014 compared to 2013.
“It is exciting to report this continued growth in the Genex Jersey program,” states Leah James, Jersey Marketing Advisor. “It was only a short time ago – in October 2012 – that the Genex board of directors approved a Jersey initiative reaffirming the cooperative’s dedication to the Jersey genetic program. The progress made in the last two years has been significant.”
The year-end analysis also shows Jersey producers’ increased demand for GenChoice™ sexed semen. For the first year ever, Jersey GenChoice outpaced Jersey conventional semen in total units sold. In a year-over-year comparison, Jersey GenChoice sales increased 59 percent.
“One of the drivers of GenChoice sales was the availability of our PregCheck+™ sire fertility rankings,” explains James. “The fertility rankings, specifically designed for the GenChoice product, are based on pregnancy check data for quick and accurate fertility estimates.”
The 2014 growth in the Genex Jersey program demonstrates the cooperative’s commitment to the Jersey breed as well as to offering members and customers a complete program featuring genetics, herd management products, consulting, training and support, and herd planning programs.
For more information on the Genex Jersey program, visit http://genex.crinet.com or contact Leah James, Jersey Marketing Advisor, at 608-729-8506.
About Genex
Genex Cooperative, Inc., headquartered in Shawano, Wisconsin, is the trusted provider of world-class animal genetics, progressive reproductive solutions, value-added products and innovative services to members and customers across the U.S. This is accomplished through 950 dedicated employees working in three product and service segments: cattle genetics and reproduction, livestock marketing, and milking and farmstead equipment. Genex is a subsidiary of Cooperative Resources International. Learn more at http://genex.crinet.com.