Elena Boxey, a native of Almont, Michigan, brings a wealth of digital media strategy, management and content creation to the Select Sires communications department. In her role as a communications specialist, she will be responsible for analyzing and implementing marketing strategies and initiatives for Select Sires Inc. as well as the Low Carbon Technologies division.
“Elena is a great addition to our growing team,” said Leslie Maurice, director of communications, Select Sires Inc. “Her background in public relations, environmental studies and sustainability will be essential as we meet the evolving needs of our farmer-owners and create resources and promotions to educate our team members, customers and consumers.”
Following her graduation from Michigan State University in May 2019, Boxey began working for United Dairy Industry of Michigan as a communications manager. She developed marketing initiatives and social media strategies to promote the voice of Michigan dairy farmers and educate consumer audiences. Boxey was instrumental in developing the brand’s voice and key messaging. Most recently, she gained experience at an agricultural marketing agency where she led client account content execution and delivered cohesive multi-channel strategies. Throughout her undergraduate studies and post-graduate career, Boxey refined her craft and gained vast experiences in promotion, outreach, marketing strategy and event planning. Her experiences will complement the goals of Select Sires Inc. and Low Carbon Technologies and the aspirations of the communications department.