Livestock reproductive services innovator STgenetics has hired Lex Carter as Director of Beef Marketing for its domestic operations. In his new position, Carter will grow the company’s domestic sales force and aid its beef genetics staff in establishing a genetically elite line-up of beef bulls to ensure that customers continue to receive high quality sexed and conventional semen.

“My philosophy and focus has always been ‘Customers first,’” said Carter, who has more than two decades of experience in the beef and dairy industries. “This position presents an exciting opportunity for me to assemble a top-notch group of sales people who are as enthusiastic and passionate about the industry as I am.”

He was also drawn to the job by the “cutting edge technology, research and development at the heart of STgenetics’ worldwide success,” he said. “I’m eager to help develop an outstanding product line that will make my customers’ operations more profitable.”

Carter was born into a beef and dairy farm in Idaho and has been involved with cattle throughout his life. He was involved in 4H and FFA as a youth showing beef and dairy cattle and worked actively in the family’s business. For the past 20 years, Carter and his brother have operated a successful Angus business.

Carter joins STgenetics after working 23 years for Accelerated Genetics, where he was most recently Director of Beef Marketing supervising more that 150 sales representatives.  During his time at Accelerated, he also served as a District Sales Manager and as a sales representative in the U.S. and South America.

He will be based in Idaho and can be reached via phone, 208-681-9711, or email, lcarter@STgen.com.