Sterling Sires Ltd, the fastest growing AI business in the UK, is delighted to announce the launch of a new online and direct marketing sister business “Sterling Bulls Online”.
This new business will focus solely on direct and web marketing of genetics to UK breeders.
Sterling Bulls Online will be managed on a day to day basis by Joanna Cox who has joined Sterling Sires with 15 years experience in the UK bovine genetics business.
Commenting on the launch, Sterling Sires owner Paul Westaway said “Farmers are busy people and many like to purchase semen online or via the telephone when it suits them, we have a range of beef and dairy bulls that is second to none. Splitting the range into two line-ups, Sterling Sires and Sterling Bulls Online allows greater product diversity, value and choice for our customers”.
Sterling Bulls Online has a brand new website www.sterlingbullsonline.co.uk and features many of the leading dairy and beef sires. The original Sterling Sires business remains in place and the two businesses will be run together with our partners Countrywide Farmers PLC.