New Farm Advisory Group Launched in Canada – Proventus - Cowsmo

New Farm Advisory Group Launched in Canada – Proventus


Proventus is a comprehensive new agribusiness consultation network made up of a diverse group of independent, industry leading professionals that will operate independently from WestGen, the Abbotsford, B.C., based A.I. centre. This network brings the opportunity for producers to access unbiased expertise that encompasses everything from veterinary care to agribusiness management. Two pivotal like-minded partners included in the initiative are MNP and XLVets Canada. The MNP team offers a range of specialized business solutions, with a focus on agricultural expertise. The other pillar delivers expertise and knowledge from XLVets Canada; already 60 veterinarians strong from across Canada and drawing further knowledge from over 800 XL Vets globally. In addition, the XL Vets organization in Canada is expected to continue to grow as more clinics apply to become members.

Proventus will launch with the initial service offerings including Farm Business Health Check, Business Plans, Cash Flow Projections, Family Farm Succession Planning, Quarterly Financial Updates and Reports, Monthly Financial Dashboards, Annual Financial Statements, Tax Planning, Farm Purchases & Sales, Financial Benchmarking, HR Support, Farm Worker Benefits Packages, Farm Labour Recruitment Services, Herd Health Performance Audit & Management, Lameness Assessment, Production Evaluation, proAction® Corrective Action Planning, Audit Planning & Assessment, IT Planning & Support, and Farm Employee Training.

Proventus experts will collaborate with a farm’s existing service providers, enabling producers to find the best solution while only making one call. XLVets Canada and MNP were chosen to be the initial consultant businesses representing the gold standard in their respective fields, and who are not engaged in significant commercialization beyond their advisory capacity. In the future, other consultant businesses who share these philosophies will be encouraged to join Proventus. Canadian Veterinary Clinics are encouraged to apply to become members of XLVets Canada. You can contact Proventus at 1-800-982-1674 or e-mail [email protected].

As farms grow, the need for information has also grown. WestGen recognizes this increased need for specialized information and as a farmer-owned company, decided to provide leadership for this initiative and bring together this specialized information through Proventus’ collaborative network.

“Providing our members access to North America’s most respected experts and encouraging the incubation benefits of cross-pollination that will naturally occur from their interactions through Proventus will undoubtedly help producers make well informed decisions as they continue to develop their businesses,” states WestGen CEO, Chris Parry.

Scroll to Top