Partnerships with retail stores are an important focus for Midwest Dairy to connect dairy’s story and products with consumers. Recently, one of those partners recognized Midwest Dairy for its efforts in this area.
Cub, a grocery store chain with over 100 locations in Minnesota and Illinois, awarded Midwest Dairy with a 2022 Vendor of the Year award Sept. 7 during Cub’s annual vendor summit.
“We are honored to be recognized at this level by Cub,” said Scott Gilray, Midwest Dairy Director, Demand, who accepted the award on Midwest Dairy’s behalf along with Martha Kemper, Vice President, Demand. “We know creating these relationships with retailers puts dairy farmers’ dollars to good use by building consumer trust and driving dairy demand.”
Midwest Dairy received this award for its National Dairy Month activations, which featured Minnesota Dairy Ambassadors and Princess Kay of the Milky Way teaching consumers about dairy farming and the goodness of milk.
In early June, Princess Kay and Minnesota Dairy Ambassadors hosted an ice cream social at a recently rebuilt Cub in Minneapolis after it had been damaged due to civil unrest. Midwest Dairy and Cub used this event to thank local residents for their support, boost community morale and give people the opportunity to sample great-tasting dairy products.
On social media, Midwest Dairy and two Minnesota Dairy Ambassadors, Luke Borst and Brenna Connelly, held live Facebook and Instagram events. One event featured “A Day in the Life of a Dairy Farmer,” which showcased a typical day of chores on a local dairy farm. The “Ask me Anything” segment allowed consumers to ask the dairy ambassadors questions about dairy farming and dairy products.
“These opportunities – whether in person or virtual – allow consumers to get a more personalized view of dairy farming and how products in the grocery store are made,” Gilray said. “We are so thankful to be able to partner with retailers like Cub who appreciate farmers’ work and the nutritious products they make.”
Midwest Dairy® represents 4,800 dairy farm families and works on their behalf to build dairy demand by inspiring consumer confidence in our products and production practices. We are committed to Bringing Dairy to Life! By Giving Consumers an Excellent Dairy Experience and are funded by farmers from across a 10-state region, including Minnesota, North Dakota, South Dakota, Nebraska, Iowa, Illinois, Missouri, Kansas, Arkansas and eastern Oklahoma. For more information, visit Midwest Dairy. Follow us on Twitter and find us on Facebook at Midwest Dairy.