Friday, March 1 marks a new chapter in the North American purebred dairy industry. Cowsmopolitan is excited to announce the acquisition of HolsteinWorld and its accompanying assets, the All-American Holstein and Jersey contests. “The tradition and dedication of HolsteinWorld to recording the history of U.S. Registered Holsteins is unmatched, and we are excited to continue that legacy,” said Julie Ashton, co-owner of Cowsmopolitan, Inc.
HolsteinWorld content will be branded and merged into one print product that will carry the Cowsmopolitan title. The year-end breed competitions will continue to be known as the HolsteinWorld All-American contests. With the 100th Anniversary of the All-American Holstein contest approaching in 2022, Cowsmopolitan aims to bring a renewed energy and passion to these gold standard breed recognition programs.
“As HolsteinWorld ‘alumni’, both Julie and I are thrilled to welcome the HolsteinWorld to the Cowsmopolitan family. Known throughout the purebred industry for its long-standing professionalism, we are honored to steward the HolsteinWorld brand into the foreseeable future,” remarked Kathleen O’Keefe, co-owner of Cowsmopolitan, Inc.
Initial HolsteinWorld content will be published in the Summer, 2019 issue of Cowsmopolitan. Watch the Cowsmo.com website for further projects affilitated with the HolsteinWorld.