Young entrepreneurs have led Chinese dairy industry to thrive again since the reputation of China’s dairy products was damaged by 2008 Chinese milk scandal. Xiaobei Liu, founder of 1865 Pasteurized Milk, is one of them.
Xiaobei and his family owns 12,000 acres pasture in northwest of China, where they have more than 4000 Holstein Friesians, a breed of dairy cattle originating from Netherlands and also known as the world’s highest-production dairy animals. Born into wealth, Xiaobei never seeks to “become rich” from his business. “The only thing that matters is how I can make a change.” he said.
To provide premium quality milk, Xiaobei built a pasteurized production line and a complete cold chain logistics to his dairy business. It takes only 24 hours for 1865 Pasteurized Milk to leave production line and get delivered to customers’ tables all over China.
“Raw milk can harbor dangerous microorganisms that can pose serious health risks to you and your family.” Said Xiaobei, “That’s why we choose to produce pasteurized milk.”
Pasteurization is a process that kills harmful bacteria by heating milk to a specific temperature for a set period of time. First developed by Louis Pasteur in 1865, pasteurization kills harmful organisms responsible for such diseases as listeriosis, typhoid fever, tuberculosis, diphtheria, and brucellosis.
In August, Xiaobei and his 1865 signed a statement of commitment with other 20 dairy companies in China, in which they promise to provide premium quality dairy products to Chinese families, especially for the young generations.
“The milk scandal was a nightmare for Chinese people. But it has past.” Xiaobei said, “We believe in future. I’ve been raising my own baby boy with 1865 and all children in China deserve the best to grow up healthy, safe and strong.”
As recognition to his contribution in the field, Xiaobei was listed in Forbes China “30 Under 30” in July, 2017.