In light of the global pandemic of COVID-19, we encourage organizers to host social media campaigns or online events to abide by the policies put in place by the World Health Organisation (WHO) and your local government. Our thoughts go to all the people who are affected by this virus.
Twenty years ago, World Milk Day was established by the Food and Agriculture Organisation of the United Nations to recognize the importance of milk as a global food, and to celebrate the dairy sector. Each year since, the benefits of milk and dairy products have been actively promoted around the world, including how dairy supports the livelihoods of one billion people.
This year, we are hoping to break new records in terms of outreach, participation and promotion for the 20th anniversary of World Milk Day. Given concerns over COVID-19, we don’t recommend holding in-person events, but instead suggest focusing efforts on social and traditional media efforts.
To help create a positive stream of conversation, the 2020 celebrations started with the Enjoy Dairy Rally May 29 – 31, culminating with World Milk Day on Monday, June 1. This year’s overarching theme is the 20th Anniversary of World Milk Day. We encourage you to talk about the benefits of dairy with regards to health and nutrition, affordability and accessibility, and the sector’s passion and commitment to feeding our communities.
Share your love for milk and dairy by joining the global social media conversation in 2020!
Catch up on the activities on our social media channels and using #WorldMilkDay & #EnjoyDairy
Source: World Milk Day