World Dairy Expo Trade Show Earns National Accolades – Cowsmo

World Dairy Expo Trade Show Earns National Accolades

World Dairy Expo’s Trade Show earns national accolades once again! Trade Show Executive magazine (TSE) announced that World Dairy Expo now ranks in the prestigious Gold 100. Final rank in the Top 100 will be unveiled at a special gala on September 19 in Dana Point, Calif.

In a recent announcement, EXPO Magazine has listed World Dairy Expo as 8th in their ranking of the Top 25 Fast-Growth Shows of 2012. This ranking concentrates on performance metrics, conferences and expos that carry out new strategies, creative ways of showcasing exhibitors, blockbuster growth, and use of new media and information technology. Five metrics are used to compare trade shows including square foot size, number of exhibiting companies, attendance, revenue growth and attendees per square foot.

Another professional industry group, Trade Show News Network (TSNN) has listed World Dairy Expo as 26th in the 2012 TSNN Top 250 US Trade Shows.

Last year, World Dairy Expo drew 71,788 attendees from 95 countries to the largest global dairy-focused event. The record number of people brought in $19 million of direct spending in the Madison area during the event. A professional economic impact study compiled in 2012 revealed a $51 million impact in the local region. Last year, Expo had a record number of 863 exhibiting companies from 28 countries.

World Dairy Expo is a global show that opens doors to long-term business relationships for sharing new products, genetics, innovative services and cutting-edge research for the dairy industry. World Dairy Expo takes place at the Alliant Energy Center in Madison, Wisconsin. “Center of the Dairy Universe” is the theme for the 2013 event scheduled for October 1 through October 5. For more information, visit

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