World Dairy Expo Announces Trade Show Team - Cowsmo

World Dairy Expo Announces Trade Show Team

World Dairy Expo is pleased to announce the staff duo that will be driving the largest dairy-focused trade show. Susan Orth has accepted the position of Trade Show Manager and Crystal McNett has been named Trade Show & Project Coordinator.

Susan Orth
Orth has a wealth of experience in the dairy industry. She grew up on her family’s dairy and livestock farm, Orthridge Farms, in southwest Wisconsin. She graduated from the University of Wisconsin-Madison in 2006 with a double major in Animal Science and Ag Journalism. During college she interned with Wisconsin State Fair, Bader Rutter & Associates and Professional Dairy Producers of Wisconsin (PDPW). Following graduation, Orth was the Communications Specialist at PDPW. She has been on World Dairy Expo’s staff as Sales Specialist since 2009. In her new role, Orth will manage the World Dairy Expo Trade Show, working with the 850+ exhibitors from 28 countries who participate in the show each year. In addition, she will oversee the sponsorships, ensuring Expo’s generous sponsors receive recognition and value through Expo. Susan currently serves on the Wisconsin State Fair Dairy Promotion Board, co-chair of the Programming Committee for the Association of Women in Agriculture and as off-campus advisor of the Badger Dairy Club.

Crystal McNett
McNett has been involved in the dairy industry her entire life, having grown up on a dairy and grain farm in southwest Wisconsin. Crystal graduated in 2006 from the University of Wisconsin-Madison with a double major in Dairy Science and Ag Journalism with Business emphasis. Most recently, Crystal was Sales and Marketing Communications Specialist with Select Sires. Previous to that position, she was Assistant Editor at Agri-View newspaper. In addition, Crystal owns and operates McNett Grain Farms with her father and brother in Belmont, Wis. In her new role, McNett will assist with all aspects of the Expo trade show, including booth sales, sponsorship coordination and on-site event management. McNett joined World Dairy Expo team on April 22 and is based out of the Madison office.

Orth and McNett will also work with World Dairy Expo’s for-profit subsidiary, WDE Management, Inc., which provides management services to the North American Intercollegiate Dairy Challenge (NAIDC), Purebred Dairy Cattle Association (PDCA), The Dane County Fair and Wisconsin Rural Opportunities Foundation, Inc. (WROF).

World Dairy Expo is recognized as the largest dairy-focused event in the world. The Expo Trade Show will be featuring the latest dairy management products and technologies. Expo Seminars, Virtual Farm Tours and Dairy Forage Seminars will highlight the newest dairy concepts.  More than 2,500 head of North America’s finest dairy cattle are expected to travel to Madison to compete. World Dairy Expo’s 2013 theme is “Center of the Dairy Universe” and the event will be held October 1 through October 5 at the Alliant Energy Center in Madison, Wisconsin. Visit for complete show schedule or follow Expo all year long on Facebook at


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