Members of the dairy community are invited to attend the WKU SmartHolstein Lab Showcase on Tuesday, July 29, 2025, at the L.D. Brown Ag Expo Center in Bowling Green, Kentucky. The event will highlight over 25 working technologies, insights from technology experts, and the 50-cow Registered Holstein® herd.
“The WKU SmartHolstein Lab gives us a unique perspective on the value of technology and data and how farmers can use the information provided to improve their bottom line,” says Dr. Jeffrey Bewley, Executive Director of Genetic Programs and Innovation at Holstein Association USA. “The showcase event will give dairy farmers and the greater dairy industry a chance to see this one-of-a-kind farm up close and hear insights from our technology partners.”
The WKU SmartHolstein Lab Showcase will kick off at 10:00 a.m. Central Time with presentations from technology experts and an opportunity to interact and ask questions. The day will also include a farm tour of the herd at Western Kentucky University, where attendees will see the technology in use.
“At the WKU SmartHolstein Lab, we are proud to serve as a testing ground for the future of dairy farming,” said Dan Strunk, Agriculture & Research Education Center Director at Western Kentucky University. “This showcase is an opportunity to highlight how new technologies are not only shaping farm decisions but also preparing our students to lead in a data driven agricultural industry. It’s exciting to see innovation, education, and industry collaboration come together in such a meaningful way.”
Attendees will also have the chance to attend a trade show and hear about the student experience at the WKU SmartHolstein Lab. An update on the future of the SmartHolstein Lab from Dr. Jeffrey Bewley and a panel discussion with dairy farmers will round out the day.
The event is free and lunch is included thanks to the generous sponsorship of AgCentral, CPC Commodities, and Farm Credit. To register for the event visit bit.ly/smartholsteinshowcase and fill out the registration form. To see more information about the event, visit www.smartholstein.com/showcase.
The WKU SmartHolstein Lab in Bowling Green, Kentucky is located just 70 miles from Nashville, Tennessee and near Mammoth Cave National Park, the Kentucky Bourbon Trail, and other local attractions.
About the WKU SmartHolstein Lab
The WKU SmartHolstein Lab is a partnership between Holstein Association USA and the Western Kentucky University Department of Agriculture and Food Science, designed to be a research, development, and demonstration center for the dairy industry. The WKU SmartHolstein Lab leads Holstein and dairy advancements through research, development, and outreach in technologies, analytics, and genetics. Learn more about the WKU SmartHolstein Lab at www.smartholstein.com.
