Set Sail for World Dairy Expo® - Cowsmo

Set Sail for World Dairy Expo®

With just two weeks to go before ‘Discovering New Dairy Worlds’ at World Dairy Expo 2017, now is the time for attendees to finalize plans. WDE offers many tools to help dairy enthusiasts make the most of their time at the must-attend event of the global dairy industry.

Expo’s award-winning Trade Show – featuring more than 850 companies – is best navigated with a plan. Interactive maps, available at, allow attendees to explore the show before and during their visit. Complete with search features for specific companies, products and categories, the interactive maps allow each attendee to create a personalized “Must See” list before the show to download or print, ensuring no stop is forgotten. A list of new products and services highlighted in the Trade Show are also included in Innovation Unveiled, available on the WDE website.

Attendees can steer through the Trade Show without fear of missing the Dairy Cattle Show. Multiple large screens located around the grounds are tuned to ExpoTV, displaying the Showring, along with extra coverage on Expo360, ExpoTV’s newest channel. This addition will provide a complete 360-degree look at World Dairy Expo, with Trade Show coverage, twice-daily newscasts, Virtual Farm Tours, Expo Seminars and more.

To enhance the attendee experience, two new information booths have been added in 2017 – located in the lobby of New Holland Pavilion 1 and on Fairgrounds Drive – in addition to the existing information booths in the west lobby of the Coliseum and the Exhibition Hall lobby. These booths will be staffed with Expo experts and provide daily schedules, the Official Program, published by Dairy Herd Management, the Expo Daily Edition, published by Dairy Star, and more. Attendees are encouraged to visit the booths for details on how to register for Expo’s exclusive giveaway of a Reveal Forage Analysis and one year of service from Cargill Animal Nutrition.

Map a route and set sail to ‘Discover New Dairy Worlds’ at the 51st World Dairy Expo. Visit World Dairy Expo for all planning needs before and throughout WDE.

For over five decades, the global dairy industry has been meeting in Madison, Wis. for World Dairy Expo. Crowds of nearly 75,000 people from more than 100 countries attended the annual event in 2016. WDE will return Oct. 3-7, 2017 as attendees and exhibitors are encouraged to “Discover New Dairy Worlds.” Visit or follow us on Facebook and Twitter (@WDExpo or #WDE2017) for more information.

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