Search Underway for World Dairy Expo’s Next General Manager - Cowsmo

Search Underway for World Dairy Expo’s Next General Manager

The World Dairy Expo® Board of Directors has begun the search for a new general manager after Scott Bentley announced he will be retiring after eight years of dedicated service to the organization.

World Dairy Expo has begun the search for a new general manager after Scott Bentley, pictured here, announced his upcoming retirement.

“We are grateful for Scott’s commitment and leadership to World Dairy Expo and wish him the very best as he begins his retirement. At the same time, we are eager to hire a new general manager and continue planning for the 55th World Dairy Expo and beyond,” shared Bill Hageman, World Dairy Expo Board President.

Recruitment efforts are focused on hiring a passionate and highly motivated general manager to lead a professional, dedicated team and successfully produce the globe’s largest dairy event. World Dairy Expo showcases over 2,000 dairy cattle and features 700 participating companies in one of the 30 largest trade shows in the United States.

World Dairy Expo is a dynamic organization operating with an annual multi-million-dollar budget, ten staff members and support from hundreds of passionate volunteers, dedicated stakeholders, and engaged committee and Board members. The week-long event attracts 60,000 attendees and generates an approximate $25 million in direct spending for Madison, Wisconsin, and its surrounding communities.

During Bentley’s time as general manager, World Dairy Expo celebrated great successes including impressive growth to Expo’s Trade Show, Dairy Cattle Show and educational programming. Year after year, Expo continues to flourish, while having also withstood its first-ever show cancellation in 2020 due to the global pandemic.

Qualified individuals with excellent management and communication skills, and a passion for the future of the dairy industry are directed to World Dairy Expo’s website,, for the complete job description and all pertinent application details. Questions about the job position should be directed to WDE Board President Bill Hageman at (608) 279-0272. ­

Serving as the meeting place of the global dairy industry, World Dairy Expo brings together the latest in dairy innovation and the best cattle in North America. The dairy industry will return to Madison, Wisconsin for the 55th event, October 2 – 7, 2022, when the world’s largest dairy-focused trade show, dairy and forage seminars, a world-class dairy cattle show and more will be on display. Download the World Dairy Expo mobile event app, visit World Dairy Expo or follow WDE on Facebook, Twitter, Instagram, LinkedIn or YouTube for more information.

Scroll to Top