NEW ULM, MN (January 10, 2017) – ORIGO, a leading manufacturer of fat supplements for the dairy, swine and poultry markets, today announced the introduction of its new corporate tag line – Powering Livestock Performance™.
“Everyone at ORIGO is very excited about our new tag line,” noted Michael Hippert, chief executive officer. “We believe it captures how our dry and liquid fat supplements provide the energy needed for livestock to maximize performance and profitability.”
According to Hippert, the new tag line will begin appearing on ORIGO’s advertising, website and packaging in the weeks to come. In addition, it will be featured on the company’s new trade show display panels currently in development. “We plan on making the new tag line an integral part of our sales and marketing as we continue to grow and expand into new markets throughout the United States.”
One impetus for developing the new tag line centers around the U.S. Food & Drug Administration’s Food Safety Modernization Act (FSMA). “With livestock supplement manufacturers under increased scrutiny to adhere to new regulations, we believe our long track record of unsurpassed quality control will give our products a differential advantage over others in the marketplace,” Hippert explained. “Unlike some companies, we guarantee the fat content of all our products and only source ingredients from reputable domestic suppliers.”
To learn more about ORIGO and its complete line of fat supplements, please visit www.origofat.com.