Nutreco is pleased to announce that it has completed the acquisition of Hi-Pro Feeds, after satisfying all closing conditions and having received regulatory approvals.
As part of the integration, Nutreco’s combined animal nutrition businesses in North America, consisting of Shur-Gain, Landmark and Hi-Pro Feeds, will now trade under the name Trouw Nutrition.
“The completion of the acquisition is a good moment to unite our combined businesses of Shur-Gain, Landmark and Hi-Pro Feeds under Trouw Nutrition,” says Jacques Leclerc, Managing Director of Trouw Nutrition Canada. “This rebranding will link our value proposition to our customers more directly with Trouw Nutrition’s portfolio of products, animal production models and services as well as its global R&D resource.”
Trouw Nutrition Canada
The Trouw Nutrition global R&D network consists of five research centres – including Trouw Nutrition Agresearch in Burford, Ontario – and over fifty collaborations with universities and research institutes around the world.
The strength of the global innovations of Trouw Nutrition, together with the combined global and local expertise to turn the science-base into practical, applicable nutrition solutions will provide additional benefits to customers throughout North America.
In Canada, Shur-Gain will become the key product brand that will be used for all premixes, farm minerals, concentrates and complete feed. The Shur-Gain dealer network will also retain its existing branding.
Trouw Nutrition USA
In the USA, both Hi-Pro Feeds and Shur-Gain will be retained as product brands under Trouw Nutrition.
Daren Kennett, founder of Hi-Pro Feeds: “We are excited about the opportunities this acquisition brings to our customers and employees in Canada and the USA. As a global animal nutrition company, Trouw Nutrition has the resources and network available to create additional value for our customers through an expanded offering of proprietary nutritional products, animal production models, and services.”
During the integration phase of Hi-Pro Feeds into the Trouw Nutrition organisation, Daren Kennett will lead the Western Region (Manitoba, Alberta, British Columbia) as well as the Hi-Pro Feeds operations in the USA, reporting to Jacques Leclerc.
Photos and press release provided by Trouw Nutrition