Norman Hoff Retires as COBA/Select Sires Marketing Director-Southwest

Norman Hoff Retires as COBA/Select Sires Marketing Director-Southwest

COBA/Select Sires is pleased to recognize the achievements and contributions of Norman Hoff as he prepares to retire on February 28, 2021.  “Norman has set a standard of excellence in customer service for all of COBA to uphold”, says general manager Duane Logan.  Norman has been with the COBA organization since February 1, 1991.  He will receive his 30-year brick in the Select Sires walk of fame for his contributions to the federation.  The COBA Board of Directors recognized the impact that Norman has had on the cooperative and awarded him their highest honor in 2018, the COBA/Select Sires Distinguished Service Award. 

Norman grew up on his family’s dairy in Windthorst, TX, where they actively engaged in their community, supporting fellow dairymen in any way needed.  He brought those same principles to COBA when he joined the staff under the leadership of Charles Golightly.  He could always be counted upon to put the needs of our member-owner-customers first and was willing to do whatever it took to help dairy and beef producers across the southwest.  Norman took over the leadership of the southwest COBA territory as Charles Golightly retired in 1996.  He has overseen the growth of the area from 278,000 units in 1996 to over 1.6M units in 2020.  He has continued to grow his sales and service staff to serve the member-owner-customers and initiated a technician force that did not exist in the southwest when he joined the cooperative.

While it will be hard to replace those thirty years of experience and knowledge, Norman is leaving the management of the southwest territory in the capable hands of Rodney Wegener of Minco, Oklahoma.  Rodney has been on staff with COBA since 2010.  Prior to that he managed his own dairy and served on COBA’s Board of Directors. “Norman has been an integral part of the growth of COBA over the past three decades.  We will miss his daily contributions and leadership”, say Duane.  He and his wife, Sandy, are looking forward to some time to travel and enjoy their kids and grandkids. 

COBA/Select Sires, Inc., one of the founding members of Select Sires Inc., has become widely respected for its clearly demonstrated ability to provide the finest service and bovine genetics available in the world.  COBA/Select Sires, Inc., operates as a true cooperative by encouraging member input and allowing members to share in profits through patronage refunds.

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