New York State Dairy Princess Reflects on Unusual Year of Dairy Promotion - Cowsmo

New York State Dairy Princess Reflects on Unusual Year of Dairy Promotion

The 2020-2021 New York State Dairy Princess Natalie Vernon from Wayne County will crown her successor at the state pageant on Tuesday, February 16, at 6 p.m. The pageant will be broadcast virtually on American Dairy Association North East Facebook page. 

“We’re very proud of what Natalie and her team were able to accomplish during their unusual year of dairy promotion,” said ADA North East CEO Rick Naczi. “In true dairy-farmer fashion, they used ingenuity, creativity and their dedication to the industry to reach thousands of consumers with positive dairy messaging.”

Along with state alternates Rachel Rouland from Monroe County and Erin Armitage from Washington County, Vernon launched the state princess program social media presence at NYS Dairy Princesses.

“The New York State Dairy Princess court never really had their own social media accounts before, and this team has worked hard to start from scratch and reach our communities in an entirely different way,” said Vernon.

Read a first-hand account about Vernon and her promotion efforts in this article by ADA North East.

Twelve county princesses will vie for the title of 2021-2022 New York State Dairy Princess. The new state princess will receive a $1,200 scholarship and will also support ADA North East strategies with the goal of building consumer confidence in dairy farmers and dairy products.

Vernon reminds the contestants, “As we know, dairy provides consumers with so many great nutrients, but none of that would be possible without the hard work of our dairy farmers to care for their animals as well as their land.”
ADA North East manages the New York State Dairy Princess program, providing funding, training and promotional resources. For more information, contact Dawn Houppert [email protected].
 About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. 

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