New Wisconsin Dairy Sustainability Stories - Cowsmo

New Wisconsin Dairy Sustainability Stories

The dairy community has focused on sustainability and land conservation for decades. Sustainable practices are foundational to a successful dairy business and leaving the land better for future generations is and always has been a top priority.

Did you know…

  • Producing a gallon of milk releases 19% less greenhouse gas emissions than it did in 2007. That’s equivalent to the amount of carbon dioxide removed from the atmosphere by half a million acres of U.S. forests every year.
  • Wisconsin is a leader in the production of bioenergy and has more on-farm bioenergy systems than any other state.
  • Farmer-led conservation programs, such as UW-Discovery Farms, look to solve environmental challenges and improve farming practices.
  • Wisconsin is home to over 28 farmer-led watershed groups that protect hundreds of thousands of acres of land and water.
  • U.S. dairy farmers are committed to reducing their carbon footprint even further as part of the dairy community’s initiative to become carbon neutral or better by 2050.

As a dairy community, we must be proactive about sharing our sustainability story to ensure consumers hear about our efforts and dedication. DFW has several programs in place dealing with the goal of increasing understanding of and trust in our farmers, farming practices and our wonderful, nutritious dairy products. We share farmer stories and messages in a variety of ways:

  • Launching NEW “I’m a Wisconsin Dairy Farmer” sustainability-focused documentary films with suggested opening/closing remarks for announcers to air during newscasts.
  • These films will be highlighted during the Wisconsin Film Festival, April 7-13, in Madison. One film will be shown before each Wisconsin’s Own film presentation reaching urban consumers.
  • Partnerships with broadcast stations across the state to share farmer stories on TV, web, social media, etc.
  • Ongoing media pitching to local and statewide news outlets.

In addition, we’ve developed a series of digital activities that help Wisconsinites engage with and reinforce their love of dairy:

America’s Dairyland Facebook and Instagram accounts which post several times a week will highlight the farmer sustainability stories during April and throughout the year. YouTube and Connected TV (e.g., Roku) ads will also feature the new farmer sustainability stories.

We’re excited to share access to high-res images in our digital asset library. You can quickly register by creating a username and password. You can then search the library using keywords for any images you may need. Images are owned by Dairy Famers of Wisconsin and are available for download royalty-free, provided proper credit is applied when published. We ask that you provide credit to Dairy Farmers of Wisconsin for use of our images, videos and recipes. When downloading, you will be prompted to sign an image usage agreement form.

Your support in sharing Wisconsin dairy farmer stories and building dairy love is key to fostering dairy pride, a true representation of our heritage.


Provided by Dairy Farmers of Wisconsin

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