New Dairy Expo Reveals Powerful Line Up of Pure Dairy Technology - Cowsmo

New Dairy Expo Reveals Powerful Line Up of Pure Dairy Technology

The new dairy expo releases a powerful programming lineup. Leading edge genetics, global dairy summit broadcasting, live demos and robotics are all happening this February, in Stratford Ontario.

The Canadian Dairy XPO is a new dairy tradeshow, owned and operated by industry veteran Jordon Underhill of ROI Event Management. This ag-focused event management group recognized that Canada did not have an exclusive, national dairy event; one comparable to the USA World Dairy Expo, in Madison Wisconsin.

“Canadian dairyman are globally recognized for their early adoption of innovation and commitment to genetic improvement, yet we do not currently have a platform where the entire sector can gather to stimulate continuous improvement” says Underhill.

That’s just what these farmers will get at the Canadian Dairy XPO, with a 2-day action packed line-up.  Leading genetic suppliers are displaying live cattle in a freestall setting and live demos of brand new innovations, such as colostrum feeding, cattle drenching and real time somatic cell count testing done on iPhones.

“The goal since the inception of the Canadian Dairy XPO has been simple, always keep the progressive Canadian dairyman top of mind and deliver one hundred dollars or more in value for the twenty five dollar admission” states Underhill. “Top that off with a ten dollar off coupon from one of our exhibitors and you create a stellar return for the attending producer. That was the idea from day one!”

It’s a first in the world, as the four robotic milking powerhouses demonstrate side-by-side and talk features and benefits in the Britespan Building Cow Coliseum. This massive free-span structure was built specifically for these and other companies to showcase innovation and leading genetics available for the Canadian dairy producer.

“Dairy farmers are looking for solutions that meet the current demands of the industry and supply management system” states Brian Anderson of Athlone Farms. “Today’s evolving industry requires us as the farmer to rapidly embrace technology and innovation. It is important that we make the time to get out with our family members and on-farm labourers, to see what the industry has to offer and to educate ourselves with what appears to be an international speaker line-up at the Canadian Dairy XPO”.

The XPO is a hot commodity most will say, as there seems to be a significant amount of support from not only the dairy industry, but the mainstream business world as well. The event and efforts around it have recently been covered in the high profile publication, Business Review North America.

Although the XPO targets purebred and commercial dairy producers, the opening night will host a complimentary CheeseFEST function that will welcome the general community. The networking and social function offers an extensive buffet of cheeses from around the world, local wineries, micro brews and live entertainment. Celebrity Chef Lynn Crawford will also be making an appearance and cooking with the Perth County 4H youth club.

The expo has already caught the attention of world renowned Joep Driessen, founder of CowSignals. He will be traveling from the Netherlands to speak specifically to Canadian dairy producers on identifying practical signals as they relate to housing, health and care. He, amongst 5 other world class dairy gurus, will be speaking on the first day of the XPO in the Dairy Classroom.

The highly regarded dairy farmer of the year Don Eby from Eby Farms says he won’t miss the Cowsignals speaker and the rest of the Dairy Classroom line-up. “To be able to see this caliber of speaker right here in our backyard is invaluable. I like the concept of an educational conference, specialized dairy tradeshow and live demos all rolled into one. I think producers and vets alike will make CDX an annual stop” says Eby.

It is not just the feature speakers of the Dairy Classroom that will travel globally to attend CDX. The global dairy summit meeting will welcome five of the largest commercial dairyman from the top five milk production countries. Over the lunch hour in the Dairy Classroom, these producers will engage in a round table discussion on all aspects of the dairy business and entertain questions from attending Canadian producers.

This collaborative dairy platform is $15 admission with a coupon; dairy farmers will definitely get a bang for their buck. After a free breakfast, tuning in on world class dairy speakers, checking out the latest in technology from 200+ qualified exhibitors, live demonstrations and an evening function CheeseFEST – can you really afford not to be there?

The Canadian Dairy XPO takes place at the Stratford Rotary Complex in Stratford, Ontario. The 2013 event is scheduled for February 6-7 2013. For more information, visit or contact Donna Powell (media relations) at 226-381-0282 ext#2.


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