Jersey Association announces changes in staff assignments – Cowsmo

Jersey Association announces changes in staff assignments

Reynoldsburg, Ohio, December 23, 2013—Neal Smith, Executive Secretary and CEO of the American Jersey Cattle Association and National All-Jersey Inc., announced today key staff changes focused on delivering optimum service and cattle marketing support for Jersey owners nationwide.

Responsibilities have been expanded for Jason Robinson, manager of Jersey Marketing Service (JMS); Erica Davis, JMS Internet Marketing Coordinator; and AJCA-NAJ Area Representative Chris Lundgren.

“Jason, Erica and Chris are experienced, strong staff members who have displayed complementary skills in cattle marketing,” Smith commented. “In these new roles, they will work as a team to help us better achieve our goals for customer service and company growth.”

Robinson will remain at the head of Jersey Marketing Service and add responsibilities for delivering on-farm service as Area Representative for the southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee and Virginia.

In an extension of her current responsibilities, Davis will now contribute to editorial content and production of the monthly magazine, Jersey Journal.

Lundgren has been named to the new position of JMS Marketing Coordinator, strengthening the overall effort in JMS sales and marketing activities. He will remain Area Representative for the southern plains states with reduced responsibilities as a linear type evaluator.

In a related move, Elizabeth Moss will phase out of responsibilities as Development Specialist in the headquarters office to work full-time as an appraiser for the AJCA linear type appraisal program. She will relocate to Tennessee.

Smith thanked all of the newly reassigned staff for their flexibility and willingness to take on the tasks at hand.

The American Jersey Cattle Association, organized in 1868, compiles and maintains animal identification and performance data on Jersey cattle and provides services that support genetic improvement and greater profitability through increasing the value of and demand for Registered Jersey™ cattle and genetics, and Jersey milk and milk products. Founded in 1971, Jersey Marketing Service policies are set by a Board of Directors representing the 1,000 producer-members of National All-Jersey Inc. and more than 2,300 members of the American Jersey Cattle Association.

For more information on the association’s complete line of services for dairy business owners, visit the website at or connect on Facebook at USJersey.

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