Paying tribute to Florida’s hard-working dairy farmers and the animals in their care, Florida Dairy Farmers (FDF) have partnered to transform the T.G. Lee dairy, a farmer-owned processing plant of Dairy Farmers of America (DFA)in DeLand, Fla into a larger-than-life tribute to agriculture.
Located on a major highway and visible to tens of thousands of commuters each day, the T.G. Lee plant is a massive building and has been a landmark in the region for decades.
According to Meg Callahan, general manager for T.G. Lee Southeast Region, “For years we talked about doing something creative on this space. The acquisition of the facility by Dairy Farmers of America, coupled with the support of FDF, enabled us to finally transform our entire building into a marketing tool that helps us tell the story of the hard-working farmers that make our dairy products possible.”
At more than 5,500 square feet, the iconic mural is the largest in Central Florida. “It really is attribute to all of Florida’s dairy farmers and a reminder to residents that Florida’s true foundation lies in agriculture,” said Avery LeFils, senior manager of community relations for Florida Dairy Farmers. “We fully believe this will invoke a sense of pride in the community and build consumer appreciation for where our food comes from.
Dairy Farmers of America is a national, farmer-owned dairy marketing cooperative, which supports and serves more than 12,500 family farm-owners across the United States. DFA markets members’ raw milk and manufactures a variety of dairy products, including fluid milk, cheese, butter ice cream and dairy ingredients that connect our Cooperative’s family farms to family tables. Learn more atwww.dfamilk.com
T.G. Lee Dairy has been providing families with fresh, nutritious dairy products since 1925. Read their story at www.tgleedairy.com
Florida Dairy Farmers represents the hard-working dairy farm families in Florida that produce more than 300 million gallons of milk each year. Learn more at Florida Milk.
The video, which includes a backstory of the artists visiting a dairy farm for inspiration, also is available at YouTube.
Source: Dairy Management Inc.