Dairy farmers and industry advocates are invited to attend a Driving Dairy Discussions workshop at no cost to help develop confidence in sharing dairy messaging with consumers. DairyFAN members will also receive an update during the program.
Two dates are available – March 20, at the Holiday Inn Syracuse, Liverpool, New York, and March 21, at the Sheraton Harrisburg-Hershey, Harrisburg, Pennsylvania, both from 9:30 a.m. – 2:30 p.m.
“Consumer research shows that nearly 50 percent of adults would ask a dairy farmer about their farming practices, if given the opportunity,” said ADA North East CEO Rick Naczi. “Driving Dairy Discussions gives our farmers the tools to prepare for conversations about general and hot-button issues to help build consumer confidence in dairy.”
DairyFAN (Dairy Food Advocacy Network) and Driving Dairy Discussions are ADA North East programs that provide farmers the tools to answer consumer questions using a variety of communications techniques and practice scenarios. DairyFAN focuses on social media outreach, and Driving Dairy Discussions prepares farmers for face-to-face conversations.
“With consumer driven demands impacting the way we farm, it’s more important than ever for dairymen to be a part of the food conversation,” said DairyFAN member Hannah Worden of Will-O-Crest Farm, Clifton Spring, N.Y. “Participating in DairyFAN has helped our farm Facebook page by improving the content we post as well as offering tips and tricks for scheduling and getting our posts noticed by more people.”
For more information about DairyFAN or Driving Dairy Discussions, or to RSVP by March 12, for the event, contact Emma Andrew at [email protected], or by cell at 315.415.2149.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 12,000 dairy farm families in Pennsylvania, Maryland, Delaware, New York, New Jersey and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.americandairy.com.