Dobbs Joins World Dairy Expo as Sponsorship Manager - Cowsmo

Dobbs Joins World Dairy Expo as Sponsorship Manager

World Dairy Expo recently welcomed Jenifer Dobbs, Oxford, Wis., as the organization’s new Sponsorship Manager. In this role, Dobbs will cultivate and maintain meaningful relationships with the hundreds of corporate, farm and individual sponsors involved in the world’s premier dairy event and work closely with the Commercial Exhibitor Committee.

Dobbs brings a wealth of knowledge and expertise in event management and relationship building, spending 12 years as Director of Festivals & Events for the Wisconsin Dells Visitor & Convention Bureau. There, she oversaw and planned hundreds of events from conception to completion of various types and sizes.

“I’m excited to join this team and have a part in planning this coveted event,” shares Dobbs. “I appreciate the opportunity to work with all of World Dairy Expo’s generous sponsors and look forward to building relationships and immersing myself into the dairy industry through this role.”

“We are delighted to have Jenifer as part of the team,” states Laura Herschleb, WDE General Manager. “Her previous experiences with event and sponsorship management will allow her to hit the ground running, and we can’t wait to see what she will do in this role.”

Serving as the meeting place of the global dairy industry, World Dairy Expo brings together the latest in dairy innovation and the best cattle in North America. The global dairy industry will return to Madison, Wis. for the 56th event, October 1-6, 2023, when the world’s largest dairy-focused trade show, dairy and forage seminars, a world-class dairy cattle show and more will be on display.

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