Amazon Launches Private Label Milk – Cowsmo

Amazon Launches Private Label Milk

From Amazon Elements baby wipes to Solimo garbage bags, the online retail giant has its hands on a swath of products that it not only ships but produces as well.

Now, you can add milk to the list of items that Amazon makes.

Spotted by Amazon tracker TJI Research, listings have begun to appear on Amazon for milk under the company’s Happy Belly private label. Amazon currently sells cheese and eggs through the brand, as well as trail mix and nuts.

Happy Belly is just one of 24 featured brands that Amazon owns, including namesake labels like Amazon Basics, Amazon Essentials and Amazon Fresh.

Those brands are separate from Whole Foods’ 365 Everyday Value offshoot which also happens to sell milk. Amazon purchased Whole Foods for $13.7 billion in 2017.

The Happy Belly milk can currently be ordered through Amazon Fresh, Amazon’s grocery delivery service, with a 64-ounce bottle of lactose free whole milk going for $3.29.

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