Alliant Energy Center in Madison Will Remain Home to World Dairy Expo through 2028 - Cowsmo

Alliant Energy Center in Madison Will Remain Home to World Dairy Expo through 2028

World Dairy Expo is pleased to announce that it will remain in Madison, Wisconsin, hosting the global dairy industry at the Alliant Energy Center the first week of October through 2028. A new, five-year contract was signed at the Alliant Energy Center Thursday morning.

World Dairy Expo and Dane County’s Alliant Energy Center formalized an agreement to host the world’s largest dairy event in Madison, Wisconsin, for the next five years. On hand to announce the ongoing partnership were Bill Hageman, President World Dairy Expo Board of Directors; Adam Heffron, Director of Dane County’s Alliant Energy Center; Joe Parisi, Dane County Executive and Laura Herschleb, World Dairy Expo General Manager. Joining the celebration were two Brown Swiss cows from Voegeli Farms, Inc., of Monticello, Wisconsin.

“For 56 years, Madison, Wisconsin has been recognized as the epicenter of the global dairy industry the first week of October,” shares Bill Hageman, WDE Board President. “However, World Dairy Expo is more than a week-long event. The commerce, relationships built and hard work by our staff and volunteers happen year-round and will continue for the years to come.”

Dane County and the Alliant Energy Center have hosted every World Dairy Expo since its inception in 1967. Last year’s event brought an estimated economic impact of $31.8 million in Dane County, attracted over 54,500 attendees from nearly 90 countries and housed over 2,600 of the best dairy cattle in North America.

“From the beginning, valued partnerships have built the foundation that World Dairy Expo stands on today,” states Laura Herschleb, WDE General Manager. “It has and will continue to be about the people coming together to celebrate and grow the global dairy community. We must never take for granted what an honor and privilege it is to host World Dairy Expo, the premier forum for the global dairy community to learn, share, create commerce and showcase competition.”

The contract includes dates for 2024-2028, with the option to extend the agreement for three additional one-year options for 2029-2031. The future dates of World Dairy Expo are:

  • October 1 – October 4, 2024
  • September 30 – October 3, 2025
  • September 29 – October 2, 2026
  • September 27 – October 1, 2027
  • October 3 – October 6, 2028
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