2023 World Dairy Expo Summary – Reported from World Dairy Expo
ATTENDANCE*: 56,250
ROLE IN THE INDUSTRY**:
DAIRY FARMER………………………………… 30%
AGRIBUSINESS PROFESSIONAL…….. 41%
STUDENT……………………………………………. 7%
RETIRED…………………………………………….. 5%
OTHER………………………………………………. 18%
REASON FOR ATTENDING**:
TRADE SHOW …………………………………. 32%
DAIRY CATTLE SHOW ……………………. 31%
NETWORKING …………………………………. 19%
EDUCATION PROGRAMMING …………. 12%
YOUTH CONTESTS ……………………………. 6%
INTERNATIONAL ATTENDEES:
REGISTERED: 2,915
COUNTRIES REPRESENTED: 100
- CANADA
- MEXICO
- BRAZIL
- GERMANY
- THE NETHERLANDS
DIGITAL – EXPOTV
WATCH TIME……………………………69,423 HRS
VIEWS……………………………………………212,916
UNIQUE VIEWERS……………………………56,935
AUDIENCE DATA FOR 10/1 – 10/7
TOP VIEWING COUNTRIES:
1. UNITED STATES
2. CANADA
3. JAPAN
4. UNITED KINGDOM
5. ITALY
TRADE SHOW
PARTICIPATING COMPANIES: 563
REPRESENTING:
• 26 COUNTRIES
• 7 CANADIAN PROVINCES
• 39 U.S. STATES
TRADE EVENT PARTNERSHIP PROGRAM (TEPP)
World Dairy Expo has partnered with the U.S. Commercial Service to provide on-site export counseling to U.S. exhibitors and businesses attending WDE. As part of this effort, the U.S. Commercial Service has invited buyer delegations from around the world.
NEW PARTICIPATING COMPANIES: 69
EXPO SPONSORS: 407
• 150 STAR SPONSORS
HOSTED BUYERS FROM
Brazil Egypt Kenya Tanzania Uruguay
DAIRY CATTLE SHOW
DAIRY CATTLE HOUSED ON GROUNDS: 2,571
DAIRY CATTLE EXHIBITORS: 1,804
REPRESENTING:
• 36 U.S. STATES
• 5 CANADIAN PROVINCES • ITALY
CATTLE SHOWN
AYRSHIRE: 283
BROWN SWISS: 374
GUERNSEY: 222
HOLSTEIN: 460
JUNIOR HOLSTEIN: 274
JERSEY: 399
MILKING SHORTHORN: 234
RED & WHITE: 351
SALE SUMMARIES
WORLD CLASSIC ‘23 SALE
TOTAL SALES: $1,760,800 LOTS: 47
SALE AVERAGE: $37,464 HIGHEST LOT: $170,000
TOP OF THE WORLD JERSEY SALE
TOTAL SALES: $58,250 LOTS: 22
SALE AVERAGE: $2,648 HIGHEST LOT: $10,500
WORLD PREMIER BROWN SWISS SALE
TOTAL SALES: $231,625 LOTS: 41
SALE AVERAGE: $5,649 HIGHEST LOT: $19,500
WORLD AYRSHIRE EVENT SALE
TOTAL SALES: $96,150 LOTS: 18
SALE AVERAGE: $5,342 HIGHEST LOT: $10,200