World Dairy Expo is pleased to announce Haley Beukema as the organization’s Digital Marketing Specialist. Beukema will begin her duties on May 27, 2025. In this role, Beukema will manage Expo’s media relations, engage with Expo’s audiences throughout their digital platforms, and design materials in preparation for the annual event.

Beukema is a May 2025 graduate of the University of Minnesota-Twin Cities where she earned a degree in Agricultural Communication and Marketing. During her time at the U of M, she was a leader of the Gopher Dairy Club, Agricultural Education, Communication, and Marketing Club, and Beta of Clovia Sorority. She also was the Communications Assistant for the Agricultural Education, Communication, and Marketing Department.

No stranger to Expo, Beukema has attended the event and exhibited for much of her life. She grew up on her family’s small hobby farm in New Richmond, Wisconsin, breeding registered Guernsey and Ayrshire cattle to show at the county, state, and national levels. She has been an active member of both the Wisconsin and American Guernsey Association and served as the 2021 National Guernsey Queen.

“As a lifelong Expo attendee and exhibitor, I am incredibly excited to join the Expo team and impact the place where the global dairy community meets,” said Beukema. “I look forward to contributing to the execution of the event that had so much influence on my personal journey within the dairy industry!”