Bader Rutter announced today David Jordan as its new chief executive officer. Jordan becomes the fourth CEO in the employee-owned agency’s 50-year history succeeding Jeff Young, who will remain chairman of the board of directors.
“David is a dynamic, bold leader with a vision for the future of Bader Rutter and an unwavering love of American agriculture and B2B marketing,” Young says. “Bader Rutter was founded more than 50 years ago with a goal of bringing more creativity to ag marketing. It took our founder two decades to become the #1 agrimarketing firm in the country, and we’ve proudly held that title 28 times since. David carries that passion and commitment forward.”
An Illinois farm native with current ties to farming and dairy production, Jordan has more than two decades of experience in business and marketing strategy. In the past five years, Jordan has led growth efforts to strengthen and diversify both Bader Rutter’s client roster and its talent and expertise in the essential industries of agriculture, animal care and food.
Today, the agency’s client roster boasts industry-leaders with over $200B in market cap, including Corteva Agriscience, John Deere, McCain Foods, National Pork Producers Council, Seaboard Foods, Tyson Cobb, United Egg Producers, Veterinary Hope Foundation, Zinpro and Zoetis.
Jordan graduated from the University of Illinois and immediately started his marketing career in agriculture. In addition to Bader Rutter, Jordan has held leadership positions at River Valley Farm and 360 Yield Center and built his own marketing consultancy. He is as comfortable walking into a freestall barn or field as he is into a board room.
“Because of my farm-raised roots, I have an unrelenting drive and passion to find unique, future-looking solutions to the biggest problems,” Jordan says. “Discovering new ways to create audience connections, whether with a farmer, rancher, veterinarian, retail butcher or restaurateur, while being obsessed with our clients’ businesses – that’s how we address the shifting ag industry and B2B marketing landscape in front of us.”
The agency’s focus on captivating, effective work is evident. Bader Rutter recently earned the title of B2B Marketing’s #1 U.S. B2B agency for the third consecutive year, and it holds the #1 agrimarketing agency spot. It also continues to pick up high-profile industry awards. Throughout the past five years, the agency has captured more than 140 national and international wins and shortlist recognitions across the top industry awards, such as The Drum, ANA B2, Effie, Global ACE, Awwwards and the Best of NAMA.
Bader Rutter’s focus on business-building creative can be seen on its website here.
“We’re incredibly proud of our recent wins. Most importantly, because they showcase that creativity solves business challenges,” Jordan adds. “The Bader Rutter team is unafraid to reimagine and push boundaries. And we look for client partners willing to do the same.”
Jordan will lead Bader Rutter while also serving on the executive board of directors for BBN, the world’s largest B2B agency collective. In his role with BBN, Jordan works closely with global marketing leaders across 30 countries and 71 offices to find ways to solve the complex and ever-evolving needs of clients and the industry.